Info
These creative pitch decks bring campaign ideas into focus, translating initial concepts into a clear visual direction for brands, founders and production teams. Covering Drip Project × 5AM Labs and NBA concepts featuring Dhruv Barman and Dhruv Jurel, they combine concept development, visual research, art direction and presentation design to communicate how each campaign could look, feel and unfold.
Each deck builds a visual narrative through curated moodboards, photography references, film treatments and motion ideas. The references establish the intended lighting, framing, styling, colour palette and overall mood, while separate sections for stills and film explore how the creative direction translates across formats. The layout and sequencing guide the viewer from the broader concept into specific creative choices, making the proposed approach easy to understand and discuss.
For Drip Project × 5AM Labs, the direction explores jewellery through dramatic lighting, close-up details, texture and expressive portraiture. The NBA decks bring together sport, personal style and movement, combining athlete-led storytelling with fashion and lifestyle imagery. Film references, treatments and typography cues help communicate the energy and rhythm of the proposed content alongside the photographic approach.
Designed as both persuasive presentations and creative planning tools, these decks help align stakeholders before production begins. They give brands and founders a tangible vision to respond to, while providing production teams with a shared reference for developing the shoot. Together, they demonstrate my approach to turning ideas and visual research into cohesive campaign proposals, with the creative intent clearly articulated from concept through to planned execution.
Side Quests
Independent Consultant / 2018 - Present
A multidisciplinary filmmaker and visual artist working across direction, editing, VFX, typography, sound design, and mixed media, spanning multilingual features, music videos, brand campaigns, and short films.
Side Quests
Independent Consultant / 2018 - Present
A multidisciplinary filmmaker and visual artist working across direction, editing, VFX, typography, sound design, and mixed media, spanning multilingual features, music videos, brand campaigns, and short films.
Side Quests
Independent Consultant / 2018 - Present
A multidisciplinary filmmaker and visual artist working across direction, editing, VFX, typography, sound design, and mixed media, spanning multilingual features, music videos, brand campaigns, and short films.
Photographer
Photographer
Samrat Nagar
Samrat Nagar
Role
Role
Typography & Branding
Typography & Branding
Info
Info
Collaborated on post-production layout design for an editorial campaign feature starring Lionel Messi. The design concept focuses on high-impact minimalism to match the dramatic contrast and raw, cinematic tone of Samrat Nagar’s portraiture
Collaborated on post-production layout design for an editorial campaign feature starring Lionel Messi. The design concept focuses on high-impact minimalism to match the dramatic contrast and raw, cinematic tone of Samrat Nagar’s portraiture
Collaborated on post-production layout design for an editorial campaign feature starring Lionel Messi. The design concept focuses on high-impact minimalism to match the dramatic contrast and raw, cinematic tone of Samrat Nagar’s portraiture
Photographer
Photographer
Samrat Nagar
Samrat Nagar
Role
Role
Visual Research, Moodboarding
& Photography Assistance
Visual Research, Moodboarding
& Photography Assistance
Info
Info
For this Rolling Stone India editorial featuring Louis Tomlinson ahead of his Lollapalooza India debut, I contributed visual research and moodboard references and assisted photographer Samrat Nagar during the shoot. The interview was conducted and written by Anurag Tagat
For this Rolling Stone India editorial featuring Louis Tomlinson ahead of his Lollapalooza India debut, I contributed visual research and moodboard references and assisted photographer Samrat Nagar during the shoot. The interview was conducted and written by Anurag Tagat
For this Rolling Stone India editorial featuring Louis Tomlinson ahead of his Lollapalooza India debut, I contributed visual research and moodboard references and assisted photographer Samrat Nagar during the shoot. The interview was conducted and written by Anurag Tagat
Info
Photographer
Photographer
Samrat Nagar
Samrat Nagar
Role
Role
Creative Direction
Creative Direction
Info
Info
Collaborated with Samrat Nagar on creative direction and mood board development, coordinated calls with artists and their managers, managed shoots, and liaised with lighting vendors.
Collaborated with Samrat Nagar on creative direction and mood board development, coordinated calls with artists and their managers, managed shoots, and liaised with lighting vendors.
Collaborated with Samrat Nagar on creative direction and mood board development, coordinated calls with artists and their managers, managed shoots, and liaised with lighting vendors.
Director
Director
Down Trodden
Down Trodden
Role
Role
Creative Direction / Post Production
Creative Direction / Post Production
Info
Info
Creative direction, editing, colour grading and VFX to shape the project’s visual identity, pacing and final finish. Directed by Down Trodden, with cinematography by Pranav Rajeev and styling by Hamza Mustapha, the project features Left Hander, Mansi, Razeen and Talal Moh.
Creative direction, editing, colour grading and VFX to shape the project’s visual identity, pacing and final finish. Directed by Down Trodden, with cinematography by Pranav Rajeev and styling by Hamza Mustapha, the project features Left Hander, Mansi, Razeen and Talal Moh.
Creative direction, editing, colour grading and VFX to shape the project’s visual identity, pacing and final finish. Directed by Down Trodden, with cinematography by Pranav Rajeev and styling by Hamza Mustapha, the project features Left Hander, Mansi, Razeen and Talal Moh.
Role
Role
Creative Direction / VFX
Creative Direction / VFX
Info
Info
VFX and typography for Ajio, created in collaboration with Capsul in 2023.
VFX and typography for Ajio, created in collaboration with Capsul in 2023.
VFX and typography for Ajio, created in collaboration with Capsul in 2023.
Director
Director
Samuel Henry
Samuel Henry
Role
Role
VFX / Typography
VFX / Typography
Info
Info
Kappa Originals x Imbachi (2023), produced by Kalla Sha, is directed, shot and colour graded by Samuel Henry, with editing by Matthew Joy. Allen Antony serves as Director’s Chief, with Nikhil George as Associate Director. VFX and titles are by Stenin Varghese, while art direction is by Chrispin Chacko and Vishnu Raj.
The cast features Yaseen Nisad, Vishnu Raj and Imbachi, with dancers Harigoury Nanda and Amitha S Ram performing choreography by Dancing Ninja. Mix and mastering are by Vaishnav Nileshwar, with wardrobe by Davis Jr, Inked Cloths and Dope Jewellers.
Kappa Originals x Imbachi (2023), produced by Kalla Sha, is directed, shot and colour graded by Samuel Henry, with editing by Matthew Joy. Allen Antony serves as Director’s Chief, with Nikhil George as Associate Director. VFX and titles are by Stenin Varghese, while art direction is by Chrispin Chacko and Vishnu Raj.
The cast features Yaseen Nisad, Vishnu Raj and Imbachi, with dancers Harigoury Nanda and Amitha S Ram performing choreography by Dancing Ninja. Mix and mastering are by Vaishnav Nileshwar, with wardrobe by Davis Jr, Inked Cloths and Dope Jewellers.
Kappa Originals x Imbachi (2023), produced by Kalla Sha, is directed, shot and colour graded by Samuel Henry, with editing by Matthew Joy. Allen Antony serves as Director’s Chief, with Nikhil George as Associate Director. VFX and titles are by Stenin Varghese, while art direction is by Chrispin Chacko and Vishnu Raj.
The cast features Yaseen Nisad, Vishnu Raj and Imbachi, with dancers Harigoury Nanda and Amitha S Ram performing choreography by Dancing Ninja. Mix and mastering are by Vaishnav Nileshwar, with wardrobe by Davis Jr, Inked Cloths and Dope Jewellers.
Info
These creative pitch decks bring campaign ideas into focus, translating initial concepts into a clear visual direction for brands, founders and production teams. Covering Drip Project × 5AM Labs and NBA concepts featuring Dhruv Barman and Dhruv Jurel, they combine concept development, visual research, art direction and presentation design to communicate how each campaign could look, feel and unfold.
Each deck builds a visual narrative through curated moodboards, photography references, film treatments and motion ideas. The references establish the intended lighting, framing, styling, colour palette and overall mood, while separate sections for stills and film explore how the creative direction translates across formats. The layout and sequencing guide the viewer from the broader concept into specific creative choices, making the proposed approach easy to understand and discuss.
For Drip Project × 5AM Labs, the direction explores jewellery through dramatic lighting, close-up details, texture and expressive portraiture. The NBA decks bring together sport, personal style and movement, combining athlete-led storytelling with fashion and lifestyle imagery. Film references, treatments and typography cues help communicate the energy and rhythm of the proposed content alongside the photographic approach.
Designed as both persuasive presentations and creative planning tools, these decks help align stakeholders before production begins. They give brands and founders a tangible vision to respond to, while providing production teams with a shared reference for developing the shoot. Together, they demonstrate my approach to turning ideas and visual research into cohesive campaign proposals, with the creative intent clearly articulated from concept through to planned execution.