Design Lead
Branding
As Design Lead at Food Matters Group, I shape the visual identities and stories of some of India’s most distinctive hospitality brands, including MSK, Kaspers and Loud Mouth. Coming into hospitality with a fresh perspective, I bring an instinct to question conventions and approach things differently. My work connects food, art, music and culture through identities, campaigns and experiences that give each brand its own voice and a presence beyond the plate.
Design Lead
Branding
As Design Lead at Food Matters Group, I shape the visual identities and stories of some of India’s most distinctive hospitality brands, including MSK, Kaspers and Loud Mouth. Coming into hospitality with a fresh perspective, I bring an instinct to question conventions and approach things differently. My work connects food, art, music and culture through identities, campaigns and experiences that give each brand its own voice and a presence beyond the plate.
Design Lead
Branding
As Design Lead at Food Matters Group, I shape the visual identities and stories of some of India’s most distinctive hospitality brands, including MSK, Kaspers and Loud Mouth. Coming into hospitality with a fresh perspective, I bring an instinct to question conventions and approach things differently. My work connects food, art, music and culture through identities, campaigns and experiences that give each brand its own voice and a presence beyond the plate.
Mumbai’s most distinctive hospitality brands, including The Table, Mag St., Kaspers, Magazine St. Kitchen and Loud Mouth. Rooted in food and shaped by art, music and culture, its restaurants, events and collaborations create spaces where dining and community come together.
Mumbai’s most distinctive hospitality brands, including The Table, Mag St., Kaspers, Magazine St. Kitchen and Loud Mouth. Rooted in food and shaped by art, music and culture, its restaurants, events and collaborations create spaces where dining and community come together.
Mumbai’s most distinctive hospitality brands, including The Table, Mag St., Kaspers, Magazine St. Kitchen and Loud Mouth. Rooted in food and shaped by art, music and culture, its restaurants, events and collaborations create spaces where dining and community come together.
This experimental dining space at Mumbai's Reay Road was once an industrial warehouse
This experimental dining space at Mumbai's Reay Road was once an industrial warehouse
This experimental dining space at Mumbai's Reay Road was once an industrial warehouse
MSK 2.0’s brand identity channels Mumbai’s industrial grit into bold type, expressive colour and layouts inspired by warehouse blueprints. Built to move between food, art, music and design, it gives every experience its own energy while keeping it unmistakably MSK.
MSK 2.0’s brand identity channels Mumbai’s industrial grit into bold type, expressive colour and layouts inspired by warehouse blueprints. Built to move between food, art, music and design, it gives every experience its own energy while keeping it unmistakably MSK.
MSK 2.0’s brand identity channels Mumbai’s industrial grit into bold type, expressive colour and layouts inspired by warehouse blueprints. Built to move between food, art, music and design, it gives every experience its own energy while keeping it unmistakably MSK.
Distinct Identities. Shared Culture.
Distinct Identities. Shared Culture.
Distinct Identities. Shared Culture.
Each MSK IP has its own personality, connected by a shared design language. Uncharted India spotlights overlooked regional cuisines, while One by Two and International Dispatch bring fresh culinary perspectives to the table. The Counter makes dining personal, MSK Workshops turn curiosity into practice, and MSK Live brings music, art and conversation into the mix building a community that comes for the food and stays for the culture.
Each MSK IP has its own personality, connected by a shared design language. Uncharted India spotlights overlooked regional cuisines, while One by Two and International Dispatch bring fresh culinary perspectives to the table. The Counter makes dining personal, MSK Workshops turn curiosity into practice, and MSK Live brings music, art and conversation into the mix building a community that comes for the food and stays for the culture.
Each MSK IP has its own personality, connected by a shared design language. Uncharted India spotlights overlooked regional cuisines, while One by Two and International Dispatch bring fresh culinary perspectives to the table. The Counter makes dining personal, MSK Workshops turn curiosity into practice, and MSK Live brings music, art and conversation into the mix building a community that comes for the food and stays for the culture.
Big Flavour. Bigger Personality.
Big Flavour. Bigger Personality.
Big Flavour. Bigger Personality.
Loud Mouth brings globally inspired bowls and wraps into a world of bold opinions and everyday selfexpression. With punchy visuals, playful copy and merch made to take the attitude beyond the menu, it’s a brand you can eat, wear and make your own.
Loud Mouth brings globally inspired bowls and wraps into a world of bold opinions and everyday selfexpression. With punchy visuals, playful copy and merch made to take the attitude beyond the menu, it’s a brand you can eat, wear and make your own.
Loud Mouth brings globally inspired bowls and wraps into a world of bold opinions and everyday selfexpression. With punchy visuals, playful copy and merch made to take the attitude beyond the menu, it’s a brand you can eat, wear and make your own.
Made to Eat. Built to Live Loud.
Made to Eat. Built to Live Loud.
Made to Eat. Built to Live Loud.
Loud Mouth takes the cloud kitchen beyond delivery and into everyday culture. Launched at The Table Farm in Alibaug following a social teaser campaign, the brand introduced its food alongside electric pinks, neon greens and playful merch. Its cheeky, opinionated voice draws on wit and internet culture, connecting its Instagram presence with plans for pop-ups, limited drops and digital moments. Together, these build a lifestyle around flavour and self-expression something you order, wear, share and feel part of.
Loud Mouth takes the cloud kitchen beyond delivery and into everyday culture. Launched at The Table Farm in Alibaug following a social teaser campaign, the brand introduced its food alongside electric pinks, neon greens and playful merch. Its cheeky, opinionated voice draws on wit and internet culture, connecting its Instagram presence with plans for pop-ups, limited drops and digital moments. Together, these build a lifestyle around flavour and self-expression something you order, wear, share and feel part of.
Loud Mouth takes the cloud kitchen beyond delivery and into everyday culture. Launched at The Table Farm in Alibaug following a social teaser campaign, the brand introduced its food alongside electric pinks, neon greens and playful merch. Its cheeky, opinionated voice draws on wit and internet culture, connecting its Instagram presence with plans for pop-ups, limited drops and digital moments. Together, these build a lifestyle around flavour and self-expression something you order, wear, share and feel part of.
Loud in Every Detail.
Loud in Every Detail.
Loud in Every Detail.
For Loud Mouth’s launch at The Table Farm, the print collaterals brought the brand into the physical space—from menus and place cards to flags, signage and wristbands. Electric pink, neon green, bold typography and cheeky copy tied every touchpoint together, turning practical event essentials into expressions of the brand’s personality.
For Loud Mouth’s launch at The Table Farm, the print collaterals brought the brand into the physical space—from menus and place cards to flags, signage and wristbands. Electric pink, neon green, bold typography and cheeky copy tied every touchpoint together, turning practical event essentials into expressions of the brand’s personality.
For Loud Mouth’s launch at The Table Farm, the print collaterals brought the brand into the physical space—from menus and place cards to flags, signage and wristbands. Electric pink, neon green, bold typography and cheeky copy tied every touchpoint together, turning practical event essentials into expressions of the brand’s personality.
Loud Mouth, Walk Right In.
Loud Mouth, Walk Right In.
Loud Mouth, Walk Right In.
At India Design ID, Loud Mouth stepped out of the delivery bag and into a 9 × 5 metre brand experience. Bold graphics, custom newspapers, stickers, merch and a mirror photobooth brought its personality into a space built for discovery and interaction. Across three days, the stall welcomed 1,000+ visitors and served 1,250 orders, turning an online-first brand into something people could taste, explore and share.
At India Design ID, Loud Mouth stepped out of the delivery bag and into a 9 × 5 metre brand experience. Bold graphics, custom newspapers, stickers, merch and a mirror photobooth brought its personality into a space built for discovery and interaction. Across three days, the stall welcomed 1,000+ visitors and served 1,250 orders, turning an online-first brand into something people could taste, explore and share.
At India Design ID, Loud Mouth stepped out of the delivery bag and into a 9 × 5 metre brand experience. Bold graphics, custom newspapers, stickers, merch and a mirror photobooth brought its personality into a space built for discovery and interaction. Across three days, the stall welcomed 1,000+ visitors and served 1,250 orders, turning an online-first brand into something people could taste, explore and share.
From the Ballard Experience Center pop-up to HYROX, pickleball, padel, run clubs and yoga, Loud Mouth shows up wherever people come together. Collaborations with Padel 360, OnTour Run Club, Out Of Office and Harmony take the brand beyond delivery, connecting food, movement and community. Each event brings its bold visual identity into a new setting, giving people another way to experience.
From the Ballard Experience Center pop-up to HYROX, pickleball, padel, run clubs and yoga, Loud Mouth shows up wherever people come together. Collaborations with Padel 360, OnTour Run Club, Out Of Office and Harmony take the brand beyond delivery, connecting food, movement and community. Each event brings its bold visual identity into a new setting, giving people another way to experience.
From the Ballard Experience Center pop-up to HYROX, pickleball, padel, run clubs and yoga, Loud Mouth shows up wherever people come together. Collaborations with Padel 360, OnTour Run Club, Out Of Office and Harmony take the brand beyond delivery, connecting food, movement and community. Each event brings its bold visual identity into a new setting, giving people another way to experience.
Bandra, You Heard Us.
Bandra, You Heard Us.
Bandra, You Heard Us.
A teaser billboard announcing Loud Mouth’s arrival in Bandra with a question as impatient as the brand itself: “When the f**k is Loud Mouth coming to Bandra?” Electric pink, neon green and oversized typography brought its online attitude onto the street, building anticipation before the first order.
A teaser billboard announcing Loud Mouth’s arrival in Bandra with a question as impatient as the brand itself: “When the f**k is Loud Mouth coming to Bandra?” Electric pink, neon green and oversized typography brought its online attitude onto the street, building anticipation before the first order.
A teaser billboard announcing Loud Mouth’s arrival in Bandra with a question as impatient as the brand itself: “When the f**k is Loud Mouth coming to Bandra?” Electric pink, neon green and oversized typography brought its online attitude onto the street, building anticipation before the first order.
Off Menu. After Hours.
Off Menu. After Hours.
Off Menu. After Hours.
A visual identity for Mag St. Lates’ Off Menu, a series where guest chefs, music, art and unexpected collaborations take over after dark. Designed to capture the spontaneity of each edition while keeping the series recognisable, the identity brings Mag St.’s experimental side to life
setting the mood before guests step through the door.
A visual identity for Mag St. Lates’ Off Menu, a series where guest chefs, music, art and unexpected collaborations take over after dark. Designed to capture the spontaneity of each edition while keeping the series recognisable, the identity brings Mag St.’s experimental side to life
setting the mood before guests step through the door.
A visual identity for Mag St. Lates’ Off Menu, a series where guest chefs, music, art and unexpected collaborations take over after dark. Designed to capture the spontaneity of each edition while keeping the series recognisable, the identity brings Mag St.’s experimental side to life setting the mood before guests step through the door.
